ACHARYA, Pingola; CHODEN, Sangay; YANGKI , Pema; GURUNG, Samira; NIMA, Sangay. Factors Influencing Consumer Purchase Intention on Products Communicated through TikTok Live Streaming among GCBS Students. Bhutan Journal of Business and Management, [S. l.], v. 8, n. 1, p. 12–26, 2025. DOI: 10.17102/bjbm.v8.2. Disponível em: https://bjbm.gcbs.edu.bt/index.php/bjbm/article/view/63. Acesso em: 4 feb. 2026.