A Study of Identified Factors for Motivation of Entrepreneurship in the Business Colleges

Abstract

Students’ motivation for entrepreneurship has various factors. This research intends to rank the factors among the attitudes towards entrepreneurship: subjective norms, perceived behavioral control, and entrepreneurship education that motivate students to become an entrepreneur. Data for this quantitative study were collected from the students of Gedu College of Business Studies (GCBS) and Royal Thimphu College (RTC). Descriptive statistical tool such as frequency, percentage, mean score and standard deviation were used to analyze the data. The findings reveal that attitudes towards entrepreneurship are contributing more towards motivating students to become an entrepreneur followed by entrepreneurship education and subjective norms. Perceived behavior control is found to be the least motivating factor to become an entrepreneur.