About Bhutan Journal of Business and Management

The Bhutan Journal of Business and Management (BJBM), ISSN-L 2079-7680 (Print) and 2663-1784 (Online) is published by Gedu College of Business Studies under the  Royal University of Bhutan. It is a double-blinded, peer-reviewed, diamond open access scholarly journal and welcomes work relevant to Bhutan, the Himalayan region, South Asia, and comparable international contexts, while remaining open to research of wider regional or global significance. BJBM publishes contextually meaningful research in business, management, economics, finance, policy, governance, entrepreneurship, technology, and related interdisciplinary fields through research articles, review papers, methodological and analytical studies, qualitative, quantitative and mixed-methods research, policy and practice papers, case studies, book reviews, and invited editorials or commentaries. BJBM upholds editorial independence, double-blind peer review for scholarly submissions, transparent publication standards, conflict-of-interest management, research integrity, and responsible open access publishing. Through these commitments, BJBM seeks to become a trusted forum for high-quality scholarship that connects local relevance with regional and global significance.

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Latest Issue

Issue: Vol. 9 No. 1 (2026) Published: October 7, 2026

Research Articles

Discoverability & Aggregators

BJBM seeks wide visibility through recognised scholarly discovery platforms, metadata services, aggregators, and bibliographic directories.

Google Scholar Discoverable RePEc IDEAS Listing/coverage OpenAlex Listing/coverage EZB Discoverable/Listing Dimensions Coverage Crossref DOI and metadata registered Scilit Listing/coverage ROAD Listing WorldCat Listing Research4Life Listing/discovery BASE Discoverable
CORE Discoverable (under process) Ulrichsweb Listing (under process)
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Indexing & Abstracting

DOAJ Indexed

Recent Issues

Articles Overview

  1. Individual Work Plan (IWP) in Royal University of Bhutan: Challenges Faced by the Supervisors and Academics

    Yeshi Pelden, Sonam Dema, Purnendu Basu

    1,132 views
    Vol. 8 No. 1 (2025) DOI: 10.17102/bjbm.v8.1
  2. Factors Influencing Consumer Purchase Intention on Products Communicated through TikTok Live Streaming among GCBS Students

    Pingola Acharya, Sangay Choden, Pema Yangki, Samira Gurung, Sangay Nima

    1,057 views
    Vol. 8 No. 1 (2025) DOI: 10.17102/bjbm.v8.2
  3. Assessing the Relationship between Capital Structure and Financial Performance of Commercial Banks in Bhutan

    Rinchen Lhaden, Pema Tshering, Pema Yangdon, Samten Norbu, Sonam Chokey

    1,020 views
    Vol. 8 No. 1 (2025) DOI: 10.17102/bjbm.v8.5
  4. Adoption of Green Finance in Bhutanese Commercial Banks: Challenges, Opportunities, and Strategies

    Nigam Samal, Kinga Wangmo, Kinley Dorji, Lekzang Pema Seldon, Pema Yoezer, Chencho Wangchuk

    842 views
    Vol. 8 No. 1 (2025) DOI: 10.17102/bjbm.v8.4
  5. E-commerce Impact on Retail Sector in Thimphu: Assessing Challenges, Willingness and Readiness for E-commerce

    Dorji Yuden, Namgay Wangmo, Karma Sherab Lhamo, Younten Lhamo

    787 views
    Vol. 8 No. 1 (2025) DOI: 10.17102/bjbm.v8.3
  6. Indian Cultural Values in Advertising: A Comprehensive Review

    Subash Limbu, Kalyan Mukherjee

    691 views
    Vol. 7 No. 1 (2024) DOI: 10.17102/bjbm.v7.5

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