The Bhutan Journal of Business and Management (BJBM), ISSN-L 2079-7680 (Print) and 2663-1784 (Online), is a peer-reviewed, open access scholarly journal dedicated to publishing rigorous, ethical, and contextually meaningful research in business, management, economics, finance, policy, governance, entrepreneurship, technology, and related interdisciplinary fields. Rooted in Bhutan and intellectually connected to the Himalayan region, South Asia, and wider international scholarship, BJBM provides a platform for research that advances knowledge, informs policy, strengthens professional practice, and supports responsible decision-making across business, public administration, development, and civil society. The journal welcomes original research articles, review papers, methodological and analytical studies, qualitative, quantitative and mixed-methods research, policy and practice papers, case studies, book reviews, and invited editorials or commentaries. It is especially interested in work that combines scholarly quality with practical relevance, methodological credibility, ethical integrity, and clear contribution to organisational performance, institutional strategy, sustainability, innovation, leadership, and socio-economic development. Serving researchers, academics, educators, students, policymakers, regulators, practitioners, development agencies, institutional leaders, and professionally engaged readers, BJBM upholds editorial independence, double-blind peer review for scholarly submissions, transparent publication standards, conflict-of-interest management, research integrity, and responsible open access publishing. Through these commitments, BJBM seeks to become a trusted forum for high-quality scholarship that connects local relevance with regional and global significance.