Research Article

Problems and Prospects of Bhutanese Film Industry

Phub Dorji Phub Dorji Gedu College of Business Studies , Phuntsho Wangmo Phuntsho Wangmo Gedu College of Business Studies , Sangay Tenzin Sangay Tenzin Gedu College of Business Studies , Sonam Wangchuk Sonam Wangchuk Gedu College of Business Studies , Thinley Penjor Thinley Penjor Gedu College of Business Studies & Ugyen Chophel Ugyen Chophel Gedu College of Business Studies
Submitted: 2010-08-30 Accepted: 2011-04-27 Published: 2011-05-30 Issue: Vol. 1, No. 1 (2011) DOI: 10.17102/bjbm.v1.3

Abstract

The upcoming Bhutanese Film Industry seems to have potential to act as a medium to exhibit the Bhutanese culture around the world if it captures a part of share in the international market. However, there are many factors which would hurdle its growth. This research identifies four factors namely, quality of the films, piracy issues, theatre constraints and lesser audience, which seem to hurdle the growth of Bhutanese film production at current phase. In this research, the researchers studied about, to what extent these factors affect the film productions, based on the opinion of viewers, producers and governing bodies. The viewers in this research comprises of the viewers within the city of Thimphu only. This is with the assumption that it represents the typical character of the Bhutanese film viewers. Considering these views, the research has found out that the quality, piracy and audience do exist in the Bhutanese Film Industry and it affects on an average but the problem of theatre shortages is affecting the growth of film industry with relatively greater magnitude.

Keywords

Bhutanese Film industry piracy quality theater constraints

How to Cite

Problems and Prospects of Bhutanese Film Industry. (2011). Bhutan Journal of Business and Management, 1(1). https://doi.org/10.17102/bjbm.v1.3

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