Cybersecurity Risks and Financial Reporting Integrity amid Digital Transformation in Bhutan
Vol. 9 No. 1 (2026) Published
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Digital business and consumer behaviour
Digital tools change how organisations operate and how people choose products and services. These BJBM articles examine digital business, marketing and consumer behaviour, connecting topics such as online retail, digital banking and information security.
Articles in this collection (8)
E-commerce Impact on Retail Sector in Thimphu: Assessing Challenges, Willingness and Readiness for E-commerce
Vol. 8 No. 1 (2025) Published
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Factors Influencing Consumer Purchase Intention on Products Communicated through TikTok Live Streaming among GCBS Students
Vol. 8 No. 1 (2025) Published
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Indian Cultural Values in Advertising: A Comprehensive Review
Vol. 7 No. 1 (2024) Published
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Factors Influencing the Adoption of Digital Banking Platforms among the Customers of BoBL in Thimphu Dzongkhag
Vol. 7 No. 1 (2024) Published
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Salesmanship Qualities of Retailers: Customer Perception in the Context of Thimphu, Bhutan
Vol. 4 No. 1 (2021) Published
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Indian and Bhutanese Governments Support Platform towards E-Marketing in SBEs: An Exploratory Study
Vol. 2 No. 1 (2019) Published
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Importance of business linkage in the marketing of Handicraft product: A Case Study of Handicraft Industry in Manipur
Vol. 1 No. 1 (2011) Published
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Browse related subjects to explore different perspectives. Some articles appear in more than one collection.